Google Ads Manager (GAM)

To enable ArcPlay.ai to continuously optimize the Reward AI model, it requires tracking of the monetization performance of your ad units setup for ArcPlay.ai placements. Kindly schedule daily report emailers from GAM to reporting.pub.ads@arcplay.ai

The GAM report should include the following metrics:

  1. Date

  2. Package Name

  3. Ad Unit Type

  4. Ad Unit Name

  5. Requests

  6. Impressions

  7. Estimated Revenue (USD)

  8. Clicks*

  9. eCPM (USD)*

  10. Display Rate (%)*

  11. Show Rate (%)*

NOTE: The metrics marked as (*) are good to have and NOT mandatory.

Reference for Google Ads Manager (GAM): https://support.google.com/admanager/answer/6098531

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